Why we're doing it
Around 190 people die in British and Irish waters each year. We’re aiming to see that number halved by 2024.
Respect the Water is the RNLI’s drowning prevention campaign. It highlights the risks, helps you avoid them and gives advice to keep you and your mates safe.
Look out for Respect the Water adverts in cinemas, on billboards and online and listen out for it on radio stations across the UK and Republic of Ireland this Summer.
We want you to enjoy the water, but also to recognise its dangers and never underestimate its power. Half of those who die at the coast never even intended to get wet. It’s easier than you think to slip, fall or get into trouble in the water, so get informed and get involved.
Watch the film, take our online challenge, join us on social media and share Respect the Water with your mates. The more people are aware of the risks, the better they can protect themselves around the water.