Fight your instinct, not the water
Everyone who falls unexpectedly into cold water wants to follow the same instinct, to swim hard and to fight the cold water. But when people fight it, chances are, they lose.
If you find yourself unexpectedly in the water, do as little as possible, and float.
The average temperature of British and Irish coastal waters is 12- 15ºC, cold enough to cause cold water shock.
Cold water shock makes you gasp uncontrollably and breathe in water, which can quickly lead to drowning.
Hear more from Professor Mike Tipton, leading expert in cold water survival.
Try practising your floating technique in a controlled environment, like your local swimming pool. Find out how you can float to live.